Rosie
Account Director
We are a
VISIONARY
COMPANY
Empowering
Brands Commerce
in Malaysia, Vietnam and beyond
Prime Commerce is an Commerce Enablement Company in Malaysia, Vietnam, Singapore and Japan, combining distribution operations, agency capabilities, and technology enablement into one execution engine. We manage the full value chain: from import, legal registration, and compliance to omnichannel sales (retail, eCommerce, and reseller networks) while using data, creative strategy, and technical efficiency to accelerate brand entry and growth across Vietnam, Malaysia, and Southeast Asia.
This unique integration of distribution, technology, and marketing positions Prime Commerce as the trusted partner for international brands seeking to enter and scale in Vietnam, Malaysia, and across Southeast Asia.
8+
Year of
experience
experience
80+
Employees
& Experts
& Experts
17+
Industries
15+
GT channels
2,573
retail stores
retail stores
40+
Partner
around the world
around the world
100+
Smes
& Brands
& Brands
40+
All - scale
projects
projects
9+
MT channels
368
supermarkets
supermarkets
In Asia
we have achieved
-
Selected top 30 startups of Global Accelerator Programme in ASEAN 2019 from Malaysia
-
Selected for the Shinhan Future Lab Open Innovation Accelerator Programme in Vietnam 2019-2020
-
IT Solution Partner of Unilever Vietnam
-
End-to-End capabilities with omni-channel solutions
DISTRIBUTION-AS-A-SERVICE (DaaS)
(Prime Commerce Model)
Entering a new market the old way means stitching together a chain of vendors.
DaaS replaces all of it with one integrated partner.
Business Outcomes from Prime Commerce Model
- Faster Time-to-Market
- Lower Operational Complexity Reduced Coordination Costs
- Scalable Regional Expansion
- Better Visibility & Governance
Tap into Prime Commerce's extensive nationwide distribution network, which includes 15 major General Trade (GT) channels with 2,573 retail outlets, and 9 Modern Trade (MT) channels covering 368 supermarkets nationwide
8+
Year of
experience
experience
80+
Employees
& Experts
& Experts
17+
Industries
15+
GT channels
2,573
retail stores
retail stores
40+
Partner
around the world
around the world
100+
Smes
& Brands
& Brands
40+
All - scale
projects
projects
9+
MT channels
368
supermarkets
supermarkets
OUR SERVICES
Technology
We deliver end-to-end technology services, building world-class platforms, websites and apps, and powering your growth with intelligent, integrated systems.
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Agency
We deliver comprehensive marketing services, building high converting campaigns and empowering your business with vetted growth experts.
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Distribution
We deliver comprehensive omnichannel distribution, building seamless go to market strategies and empowering your product reach with vetted retail specialists.
SEE MOREOUR CLIENTS
OUR TEAM
Fayse Goh
Executive Director
Han Mac
CEO
Tan Phuong
BOD
Sophia Lim
Head of Marketing & Growth Services
Amber Nguyen
Creative Director
NEWS
BLOG
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CAREERHIRING
WHY CHOOSE PRIME?
Are you looking for a professional platform that possesses all three advantages: innovative thinking, technological strength, and distribution capabilities? We are always looking for the next Primers ready to take the plunge and make a significant impact on the market. We look forward to hearing from you!
