Asia's Commerce Enablement Partner
One Partner
End-to-End Commerce Across Asia
Prime Commerce is a commerce enablement company in Malaysia, Vietnam, Singapore and Japan, combining distribution operations, agency capabilities, and technology enablement into one execution engine. We manage the full value chain: from import, legal registration, and compliance to omnichannel sales (retail, eCommerce, and reseller networks) while using data, creative strategy, and technical efficiency to accelerate brand entry and growth across Vietnam, Malaysia, and Southeast Asia.
This unique integration of distribution, technology, and marketing positions Prime Commerce as the trusted partner for international brands seeking to enter and scale in Vietnam, Malaysia, and across Southeast Asia.
8
+
Years of
experience
experience
80
+
Employees
& Experts
& Experts
17
+
Industries
15
+
GT channels
2,573
retail stores
retail stores
40
+
Partners
around the world
around the world
100
+
SMEs
Brands
Brands
40
+
All - scale
projects
projects
9
+
MT channels
368
supermarkets
supermarkets
8+ YEARS OF COMMERCE EXPERTISE IN ASIA
-
Selected top 30 startups of Global Accelerator Programme in ASEAN 2019 from Malaysia
-
Selected for the Shinhan Future Lab Open Innovation Accelerator Programme in Vietnam 2019-2020
-
IT Solution Partner of Unilever Vietnam
-
End-to-End capabilities with omni-channel solutions
Distribution-as-a-Service (DaaS): Your Single Commerce Partner
Entering a new market the old way means stitching together a chain of vendors. DaaS replaces all of it with one integrated partner.
Business Outcomes from Prime Commerce Model
- Faster Time-to-Market
- Lower Operational Complexity Reduced Coordination Costs
- Scalable Regional Expansion
- Better Visibility & Governance
Exclusive Deal:
Tap into Prime Commerce’s extensive nationwide distribution network, which includes 15 major General Trade (GT) channels with 2,573 retail outlets, and 9 Modern Trade (MT) channels covering 368 supermarkets nationwide
OUR SERVICES
Technology
We deliver end-to-end technology services, building world-class platforms, websites and apps, and powering your growth with intelligent, integrated systems.
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Agency
We deliver comprehensive marketing services, building high converting campaigns and empowering your business with vetted growth experts.
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Distribution
We deliver comprehensive omnichannel distribution, building seamless go to market strategies and empowering your product reach with vetted retail specialists.
SEE MOREOUR CLIENTS
OUR TEAM
Fayse Goh Executive Director
Han Mac Chief Executive Officer
Ben Nguyen Chief Executive Officer
Sophia Lim Head of Marketing & Growth Services
Amber Nguyen Creative Director
Leong Yew Fei SaaS Business Development Manager
NEWS
BLOG
Marketplace Management for Ecommerce Brands in Southeast Asia: A Practical Guide (2026)
Running a single marketplace account well takes more operational effort than most brands expect before they do it.…
Ecommerce Distribution in Asia: How to Build a Multi-Market Operation That Scales (2026)
The gap between being able to sell in a market and being able to deliver in it —…
Order Management Systems for Ecommerce Brands Scaling Across Asia (2026)
The moment a brand goes from one marketplace in one market to two marketplaces in two markets, order…
3PL Ecommerce in Southeast Asia: When to Make the Switch and How to Choose Right (2026)
The point where in-house fulfilment stops making sense rarely arrives with a warning. Most brands discover it after…
Commerce Enablement in Asia: The Definitive Guide for Scaling Brands (2026)
Imagine a premium skincare brand that has built strong traction in its home market and is ready to…
ECOMMERCE ENABLER: THE KEY TO ECOMMERCE GROWTH
As e-commerce continues to grow rapidly, businesses are seeking solutions to optimize their online operations. This is where…
PROFESSIONAL ONLINE SALES WEBSITE DESIGN SERVICES
Owning a professional e-commerce website has become a key factor in helping businesses reach customers and expand their…
PROFESSIONAL LANDING PAGE DESIGN SERVICES
In the digital era, attracting customers online and optimizing conversion rates are essential for every business. One of…
CAREER
WHY CHOOSE PRIME COMMERCE?
Are you looking for a professional platform that possesses all three advantages: innovative thinking, technological strength, and distribution capabilities? We are always looking for the next Primers ready to take the plunge and make a significant impact on the market. We look forward to hearing from you!
LET'S GET
TO WORK
Tell us about your project, business goals and expected timeline. Our team will review your request and get back to you within three business days.
What you can expect
- Response within three business days
- Your information will be kept confidential
- We will connect you with the most relevant team